SMLocal advantages
Marketing your business on search engines is a great way to help more customers find you. Idearc Media surpasses other firms in providing quality service and reporting to help build your business.
- Local search networkYour ads are placed on quality sites to get more qualified leads coming your way. Better leads mean more conversions and better results for your business.
- Proven track record We have over 12 years of experience through Superpages.com® and Idearc Search Marketing, an industry-leading expert.
- Team of expertsYou get a Google certified sales representative and access to a dedicated account team, certified in optimizing campaigns for search results.
- Easy and accessible reportingWe show all the details available for your program in regularly emailed reports, or through monthly/semi-monthly meetings with your specialist.
sem reporting
Our robust tracking provides several reporting views that detail your campaign activity, track your advertising investment and help you manage your business more effectively.
- Results after the click Call Tracking and Action Tracking reports give details to show how clicks resulted in a phone call, email, form submitted, or an actual sale.
- Recorded phone callsRecorded calls let you listen to the calls your advertising brings. This will allow you to track and improve your results by coaching employees.
- Search engine trackingOur reports are available at the search engine level so you know exactly how your ad performed on those sites. You get a clear idea of how your investment is performing across the Web.
- Scheduled reportsOur reports give you the option of when and how you receive them. They can be emailed daily, weekly, bi-weekly or monthly. Or, you can access them directly online.
sem dedicated service
We make SEM simple. You get certified campaign managers to help with all the aspects of your program. They'll get it up and running, and monitor it to continually improve your results.
- Hands-on personal assistanceWe identify your business objectives and tailor an SEM program to meet your needs. We'll review your results and make adjustments as needed to your campaigns.
- Bid managementWe will manage your portfolio to keep your bids competitive without paying more than necessary.
- Ad creative development Our team develops persuasive ad titles and descriptions for each keyword, which can greatly influence click volume and the quality of your leads.
- Keyword managementWe match keywords to your business goals and make sure your landing pages are optimized--improving your conversion rate by delivering relevant results and information to visitors.
- ReportingWe track the results that you want to know about, whether it's the number of leads you're getting or the number of purchases generated from your Web site.
sem benefits
Simply having a Web site is not enough in today's marketplace. Search engine marketing drives targted traffic to your site so you can get new customers and grow your business.
- Return on investmentSince all SEM leads can be tracked, you'll know exactly how your ads are performing. SEM provides strong returns and compares favorably with other media types.
- Reach a large audience Get your ad in front of millions of people searching on GoogleTM and Yahoo!® every day. You'll increase your visibility and drive more leads to your business.
- Experts on your side With SEM you'll get the benefit of experience from those who have spent years in the industry. Your account team will help build and maintain your online ad program.
sem client success
"My SEM program is also delivering great results - it generated about 90 calls this past month! So far, I've closed about 60 of those calls, resulting in $15,000 in revenue. I've seen an increase in leads, and business is steady. In fact, I've added another truck to keep up with all the new work coming in!"
Marcus Smith
Window Cleaning in Los Angeles, CA
Window Cleaning in Los Angeles, CA
"Our dealership had a search engine marketing program with another company for a few years, but we weren't getting the results or service we wanted. Recently, we switched our SEM campaign to Idearc Media, and are already seeing positive results and growth in our ROI."
Matt Wagner, Internet Sales Manager
Auto Dealer in Fife, WA
Auto Dealer in Fife, WA
"My Superpages.com dedicated account manager is always very responsive and has done an outstanding job of marketing my business online. I am extremely happy with the results I'm getting from my Search Marketing program."
John Khalal, Owner
Rehabilitation Center in Orange County, CA
Rehabilitation Center in Orange County, CA
"Recently, we purchased a Search Engine Marketing program from Superpages.com that lets us target a 20-mile radius, which is perfect for our business. Since then, we are averaging about 20 new customers a month. Overall, our SEM campaign has brought in over $20,000 in just the past couple of months."
Susan Johnston
Automobile Repair in Los Angeles, CA
Automobile Repair in Los Angeles, CA
sem videos
Learn about SEM, Idearc Media and SMLocal
Learn more about reporting and account management tools (2:50)
Check out our YouTube video series:
What is Search Engine Marketing? (2:14)
How does Search Engine Marketing Work? (1:32)
How can Idearc Media help you turn clicks into customers? (1:57)
How does Idearc stand out from other SEM agencies? (2:26)
How do you get started? (1:16)
Other Resources
Search Engine Marketing brochure
