Search engine marketing (SEM)

What is search engine marketing?
Search engine marketing is an advertising program that places your Pay Per Click ads on search engines and search-related sites. Search engine marketing programs are performance-based, letting you to set your budget and the price per click you pay.

Who are your search engine marketing partners?
Google^TM and Yahoo!^® are our search engine marketing partners.

How does it work?
Superpages.com partners with top search engines and search-related sites. When you set up an ad program with Superpages.com you have the option to place your ads on our search partners' sites as well.

Why do I need search advertising?
Not all customers are the same - they use different search engines and sites to find the information they're looking for. Search engine marketing is a great way to increase your audience and reach potential customers when they are looking for your products or services. We make is easy by providing a single set of tools and reports that help you manage your ads.

Why should I set up these ads on Superpages.com?
We make it simple by providing a full service option to set up and manage your ads. We save you time and take the hassle out of managing multiple ads on multiple platforms.

How much does it cost?
You get complete cost control by setting a monthly spending limit - the amount you pay is up to you. You can change your budget or cancel your ad program at any time. To cover the cost of search engine setup and the ongoing maintenance of your ad(s), we'll add 30% to your click charges with a $20 monthly minimum. Your management fee is waived if you spend $500 or more a month.

How do I select keywords for my search engine marketing ads?
We use the business categories that you've selected and a scan of your Web site to determine keywords that make sense for your business. We also look at past performance of potential keywords to assess their effectiveness at driving quality traffic. We then recommend and in some cases pre-select the keywords for you. You can change or modify them at any time.