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There is no need to shut down your business for the video shoot. The entire process will take between 60-90 minutes and will include the following steps:
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The producer will conduct a brief consultation with you to identify the key elements of your video.
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The producer will walk through your location to find the best spot for an interview and then spend the next 15-20 minutes interviewing you on camera.
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Following the interview, the producer will film different parts of your business. They will also conduct brief staff and customer interviews (as appropriate) to capture testimonials and other sound bites.
That's it! Your producer will have what (s)he needs to create an authentic compelling video for your review.
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Relax. Your video producer is an expert and will guide you through the process.
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Think of the key messages you want to convey ahead of time so you can include them during your interview with the video producer.
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Consider including another person. A friendly employee or business partner can add credibility and validate your statements.
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Talk in complete sentences. Sound bites sound best when they are brief, complete thoughts.
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Schedule your shoot during normal business hours and interact with your customers. This ensures that your business looks vibrant and full of life in the video.
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Include customer testimonials. They are a powerful tool to encourage new customers to patronize your business.
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Have some fun. Nothing resonates better than a confident, energetic business owner.
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