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privacy policy


Idearc Media LLC ("Idearc") respects your right to privacy.

This privacy policy applies only to the privacy of users of the advertising.superpages.com Web site. It does not apply to the offline activities of Idearc, other Idearc Web sites or the Web sites of any of its affiliates.

Idearc is a participant in the TRUSTe Privacy Seal Program. TRUSTe is an independent organization whose mission is to advance privacy and trust in the networked world. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices monitored for compliance by TRUSTe.

If you have questions or concerns regarding this policy, you should first contact us at spinfo@idearc.com. If you do not receive acknowledgment of your inquiry or if your inquiry has not been satisfactorily addressed, you should then contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php . TRUSTe will then serve as a liaison with the Web site to resolve your concerns.

Privacy Policy Effective Date / Updates
This Privacy Policy is effective as of November 18, 2006 and was last updated on January 28, 2009. Our business changes constantly. This Privacy Policy will change also, and use of information that we gather now is subject to the Privacy Policy in effect at the time of use. If we make changes to this Privacy Policy, we will post the version of the Privacy Policy containing such changes on this Web site. If the changes are material, we also will notify you by means of a notice on our home page. You should check our Web site frequently to see recent changes.

What information does the Web site gather?

When you visit this Web site, you may provide information of two different types:

Please be assured that we do not collect personal information about you from the Web site unless you provide it to us. This means that you can visit our Web site without telling us who you are or revealing any personally identifiable information about yourself (such as your e-mail address).

As you browse the site, our web servers collect information about your visit, not about you personally. Via web server logs, we monitor statistics such as:

None of this information is associated with you as an individual (see information about cookies below). We use these statistics to improve our Web site, to monitor its performance, and to make the Web site easier for you and other visitors to use.

What about pages that ask for personal information?

When visitors supply information about themselves for a specific purpose, we use the information for that purpose (such as to provide the service or information the visitor has requested). For example, you may be asked to give us individual information to purchase a product or service, receive information and manage online account registration. The information may include your zip code, phone number, account number, a credit card number, mother's maiden name, e-mail address, organization URL, and mailing address.

When you sign-up for our advertising service, your business information will be listed in the on-line directory of superpages.com and on other Idearc affiliate Web sites and partner Web sites, including but not limited to www.switchboard.com, www.BigBook, www.YellowBook.com and www.localsearch.com. If you choose to remove your free listing or advertising with us, you can contact Customer Care at 1- 800 428-8722, Monday-Friday, 7am to 8pm CST.

From time to time, we will post testimonials to the Web site. If we post personally identifiable information, we will get your permission to post the testimonial prior to posting to the Web site.

Idearc does not knowingly collect information from children under the age of 13 through this Web site. If we find out that a child under the age of 13 has submitted personally identifiable information to our Web site, we will delete it as soon as possible.

What happens to information when I fill out registration forms?

The registration forms request accurate contact information (like name and e-mail address) and preferences that help us better serve you. Your name and e-mail address are used to send you service-related announcements and customer service information. These emails and information sent are not promotional in nature and, in general, you may not opt-out of these transactional emails. (See “Service Related Announcements,” below.) You may change your email, user ID or password online at http://advertising.superpages.com on the Account Administration tab, or you can choose to remove your name from our customer list by going to Help and emailing us a request to remove your advertising with us. To delete your account please contact Customer Care at 1- 800 428-8722, Monday-Friday, 7am to 8pm CST. To improve the services we can offer you, we may decide to expand the Web site's capabilities for obtaining information about users in the future. We will update you as policies change by posting an updated version of this Privacy Policy on the Web site.

Does this Web site send e-mail to Web site visitors?

Service-Related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Customer Service

Based upon the personally identifiable information you provide us, we will send you a confirmation email when you place an order. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Information About Our Company and the Products You Ordered

After you have registered, we will send you from time to time information about our company and products, advertising performance, and informational newsletters for products purchased.

Generally, you may not opt-out of any of these communications, which are not promotional in nature.

In addition, we may send you email in connection with online surveys in which you can choose to participate. If you do participate, we will collect information such as name, address, email address, age and gender. We will give you the opportunity to contact us about the survey and would respond according to your communication wishes (email or telephone).

Do you sell or give my information to third parties?

We do not sell or disclose personally identifiable information obtained online about our visitors to any third party except as described in this Privacy Policy under “Service Providers” and “Business Transitions”, below) unless you specifically authorize such disclosure to complete a transaction that you initiated, .disclosure is required by law, or disclosure is necessary to protect the safety of customers, employees or property. If you provide personally identifiable information to us in the context of an event Idearc sponsors with another company, such as a contest, or if you register on a co-sponsored site or feature, you may also be providing the personally identifiable information to the co-sponsor. This will be made clear to you before you submit the information and you can decide whether or not to participate.

Idearc may share non-personally identifiable information with third parties: to assess conversion metrics for current or prospective customers. For example, we may provide statistical information that is not identified with you personally including

Business Transitions

In the event that Idearc goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email or prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

Service Providers

We use third parties to provide credit card processing services on our site. When you purchase a product/service from us, we will share your credit card information as necessary for the third party to provide that service.

These third parties are prohibited from using your personally identifiable information for any other purpose including their own marketing services.

We also share personally identifiable information with other Idearc companies for the purpose of completing your transactions with us and servicing your account.

Please note: We may disclose personally identifiable information when required by law or in the good faith belief that such action is necessary in order to conform to the edicts of the law or to comply with a legal process served relating to our Web site.

Do you accommodate links to other sites?
This Web site contains links to other Idearc Web sites. This Web site also contains links to other sites that are not owned or controlled by Idearc. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy policies of each and every Web site that collects personally identifiable information. This Privacy Policy applies only to information collected by this Web site.

When you come to advertising.superpages.com from other URLs to advertise with us, you may be directed from pages that are branded as another Web site (for example, SwitchBoard.com) and powered by Superpages.com. When choosing the link “Advertise With Us,” you will in fact be taken to the advertising.superpages.com Web site. The page will appear as if you are on the original Web site (for example, SwitchBoard.com) when in fact you are on advertising.superpages.com. Please note that this Web site’s privacy policy governs the collection and use of information collected on this Web site. Our privacy policy will be linked from these pages at all times.

What is Idearc's position regarding online advertising and third party ad servers?
As part of the online advertising process, we may use information supplied from third party ad serving companies as well as other third party companies in several ways such as to: gain a better understanding of the type of individuals viewing or visiting different Web sites; evaluate and prioritize site selection when developing an online media plan; geographically target advertising; deliver product and pricing advertising/information applicable to the customer’s state; and gauge the effectiveness of our online advertising

Non-Personally Identifiable Information Collected Automatically
A cookie is a small, encrypted data string our server writes to your hard drive that contains your unique User ID for our Web site. Cookies help us to identify returning visitors to our Web site, which allows us to give you a more personalized, useful experience on our Web site. Cookies are used to:

Users are free to delete Web site cookies. Most internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. To disable cookies, see "Setting Cookie Preferences" at the end of this policy.

However, some Web sites and ad serving companies have the ability to reestablish your history even after cookie deletion. If you reenter the same site on another occasion, or enter some other site tracked by the ad serving company/network, and specifically provide personal data. Deletion of cookies alone does not prevent ad serving companies from reestablishing history on a user. To do so, you must either continue to decline cookies each time you reenter the site to keep the tracking severed or disable cookies for the new browser session. Users who choose to continually delete cookies and not opt out can have their browser advise them each time a Web site attempts to send a cookie to their system. At that time, you can choose to either Accept or Cancel a cookie.

See also, “What information is stored by the Web site or in cookies?” below.

Who do I contact if I am concerned about online advertising and privacy?
All concerns or questions about your privacy related to online advertising should be addressed through our Customer Care Center which can be reached by clicking on “Help” or by contacting Customer Care at 1- 800 428-8722, Monday-Friday, 7am to 8pm CST.

How do I know I am on a secured site?
Every secure page on this Web site has been secured with a digital certificate. You know you are on a secure page of this Web site when you see a lock in the status bar at the bottom of your browser. In Internet Explorer, you can view your status bar by clicking on “View, Status Bar.” When you see the lock, double click it and a popup window opens and displays who issued the digital certificate securing that page and the dates it is valid.

How does Idearc prevent unauthorized access to my account information?
Your password is set at a minimum of six characters, which provides added protection for your personal information. On secured pages, this site uses SSL encryption of at least 256-bits. When we collect any sensitive data from you, such as credit card number, those pages will be encrypted.

What security measures are in place to restrict access to personal data?

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

There are a variety of security measures in place that limit internal access to data stored by this Web site. Access is restricted to authorized personnel only and requires an employee to have a secure ID and password to access the information. In addition, logs are reviewed regularly to spot any inconsistencies. The Web site is continually updated with the latest known security patches that are periodically published by our system vendor. Any information that you give is password protected. For your protection, the system automatically locks out a user after 3 incorrect tries and after 20 minutes of idle time per secure session. If you forget your password, you will be prompted to supply your customer ID number and your password will be e-mailed to you.

If you have any questions about security on our Web site, you can send us an email at spinfo@idearc.com or contact Customer Care at 1- 800 428-8722, Monday-Friday, 7am to 8pm CST.

What information is stored by the Web site or in cookies?
Registration information, billing information, product data, and contact e-mail addresses are stored in Idearc databases which are physically secure environments that are not accessible via the Internet. This information is only available to you through the use of a secure ID and password, and the information is transferred from our databases for your viewing.

A cookie is a small, encrypted data string our server writes to your hard drive that contains your unique User ID for our Web site. Cookies help us to identify returning visitors to our Web sites, which allow us to give you a more personalized, useful experience on our Web site. We use cookies for purposes such as delivering web content specific to your interests and to keep track of your order as you order services. A cookie cannot be used to access or otherwise compromise the data on your hard drive. You can choose to change your browser settings to disable cookies if you do not want us to establish and maintain a unique User ID. Please be aware that cookies may be required to complete certain functions on this Web site, such as My Directory. To disable cookies, see next section.

We use a third-party tracking service that uses cookies to track non-personally identifiable information about visitors to our site, including but not limited to, the referring URL, products purchased, page visits, approximate time spent on a page and conversion metrics. The information tracked is used by Idearc to enhance the user’s experience, make the user's interaction with Idearc more meaningful, and to improve our web site and services. We have no access to or control of these third party cookies.

Here is How to Set Your Cookie Preferences:

We are located at 2200 West Airfield Drive, D/FW Airport, TX 75261, but all notices to us must be in writing and mailed to Idearc Media LLC - MC 12, P.O. Box 619810, D/FW Airport, TX 75261-9810, faxed to 888-839-4480, or e-mailed to spinfo@idearc.com.