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ppc frequently asked questions (faq)

Use the links below to find the Pay Per Click questions and answers you are looking for.

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PPC policies and security

How does SuperPages.com handle identifiable personal data?
We do not sell or disclose personally identifiable information obtained online about you, to anyone outside of Idearc unless you specifically authorize it to complete a transaction that you initiated, it is required by law, or disclosure is necessary to protect the safety of customers, employees or property. See our privacy policy for more detail.

What counts as a billable click on an ad?
All links on PPC ads are considered billable. You will only be charged for one click to any of the links during a single session. So if a customer clicks on both the Web site and phone links, or clicks one link repeatedly, you will only be charged for one click.

What prevents users from repeatedly clicking on my ad?
We employ security filters, both human and automated processes, to catch these invalid clicks and our advertisers never get charged. However, if any advertisers ever see suspicious activity in their traffic logs, we encourage them to contact us right away so we can immediately look into any issue.

How does SuperPages.com monitor and prevent invalid clicks?
Security is also an essential component in delivering valid traffic to our advertisers. We feel that malicious clicks, and the innocent movement of bots and spiders just doing their job, should not be billed to our advertisers. Typically our security filters, both human and automated processes, catch these invalid clicks and our advertisers never get charged.