PPC editorial guidelines

We conduct two types of reviews on Pay Per Click ads:

Relevancy - "Relevancy" means that the target locations, categories, ad titles and descriptions selected by each advertiser must all be directly related to the product or service. This information must be relevant to the Web page on which the user lands when clicking on the advertiser's ad.

• Categories - All targeted categories must be relevant to the advertiser's Web site and nature of their business.
  
  
• Ad titles and descriptions - The title and description of an ad must be relevant, not only to the Web site, but to the category and location targeting of the ad. Use a title and description that directly relate to the category and location targeting of the ad to increase the chances of bringing highly qualified traffic to the Web site.
  
  
• Landing pages - When users click on an ad, they should be taken directly to the section of the Web site that contains the information they are looking for.
  
  
• Search engines and directories - Internet directories, portals, search engines, and pay-for-positioning search engines may only bid on categories describing the service they provide, such as: search, referrals, directories, directory, etc. - they cannot target categories and locations that are based on the search results they return. Also, all information must be found within the URL that is part of the ad within 3 clicks of the landing page.
  
  
• Registration Web sites - Registration sites provide information after a consumer logs in with a user name and password. These sites can advertise if they some provide information about what is offered before the registration is completed. Only categories that relate to content prominently displayed on the registration page will be accepted.
  
  
• "Links to" policy - If an advertiser Web site features information about a targeted category, but the user must click on a link to a third-party site to purchase the product or service, then the title and/or description must contain the phrase "links to".
  
  
• Local ads - An advertiser must have physical locations to participate use local targeting to metro areas or cities.

Content - Content audits ensure that URLs are for valid sites and do not contain adult content, excessive pop-up advertising or trap users. It also means we review ad punctuation, grammar, syntax, and excluded items to make sure ad text is in order.

• Trapping URL's: Users who click on a Pay Per Click ad should be able to return to the SuperPages.com ad results simply by clicking the back button. Disabling the back button to "trap" users is not permitted.
  
  
• Pop-ups and pop-unders - Web sites that contain more than one pop-up or pop-under window are not permitted.
  
  
• Under Construction - The only time an "under construction" site can be used is when SuperPages.com is building the site. Otherwise, "under construction" Web sites are not permitted
  
  
• Adult content - Adult content is not permitted.
  
  
• Objectionable and illegal terms: Certain words may be deemed objectionable according to their content. Any word that refers to or implies illegal activity may be considered objectionable. SuperPages.com reserves the right to remove ads that might contain "objectionable" words, as well as suspend or cancel any offending accounts without prior notice.
  
  
• Spelling, grammar and punctuation - Correct spelling, grammar and punctuation must be used in title and description lines. Titles and descriptions in all capital letters are not accepted. Exceptions are for businesses that have names capitalized like IBM, NCR. No repeated or unnecessary punctuation, symbols, words or phrases are permitted.
  
  
• Superlatives - Do not use superlatives (i.e., fastest, cheapest, best) in titles and descriptions unless you have documented proof of such a claim.
  
  
• Free - Use of "free" and similar promotional words and phrases will only be allowed if those products and services are available for "free" within the landing page.
  
  
• Telephone numbers and URLs - Telephone numbers and URLs in the titles or descriptions are not permitted unless they are part of the primary legal business name.