PPC advertising overview

What is Pay Per Click?
SuperPages.com Pay Per Click advertising is a powerful option that puts you in control of your Internet advertising. You design your ad and target the customers you want to reach. You only pay when potential customers click on your ad.

What are the benefits of advertising with SuperPages.com Pay Per Click?
With SuperPages.com Pay Per Click advertising, you can get your ads onto the SuperPages.com network and pay only when a ready-to-buy consumer clicks your ad. You decide: how much to pay for a click, how much to spend in total for the month, and what to promote in your advertising. Pay Per Click is quickly becoming an integral part of most online advertising programs and is now the most dominant means of advertising on the Internet.

How is SuperPages.com different from other Pay Per Click services?
SuperPages.com delivers qualified buyers who intend to make a purchase. Research shows that after finding a business on SuperPages.com 80% of users contacted the advertiser and 53% made a purchase. Unlike search engines that catch users researching their purchase, SuperPages.com users are looking for a business once they have decided to buy.

Where will my ads appear?
SuperPages.com is the expert in local search. Your ad will appear throughout the SuperPages.com distribution network. We provide online yellow pages and local business search functionality to MSN, Lycos, About.com and many more.

What is the SuperPages.com network?
The SuperPages.com network is an extensive set of partners and alliances that expand the distribution of SuperPages.com search results and ads. We provide local business search and online yellow pages functionality to MSN, Lycos, About.com and many more! SuperPages.com is the expert in local search.

When will my ad start running?
New Pay Per Click ads and changes to existing ads are subject to an editorial review that usually takes 24 to 48 hours.

I am already using other Pay Per Click services. Why should I advertise on SuperPages.com?
Expand your audience and reach more potential customers. SuperPages.com delivers targeted ready-to-buy traffic to our advertisers. When consumers come to our site, they are focused on buying and not browsing for information like other seach engines. Our focus is on local businesses offering products and services, which is very different from other Pay Per Click providers that are mainly focused on virtual businesses selling products.

What is included in the Full Service Program?
With the full-service option, our Sales Representatives will assist you with the management and set-up of your Pay Per Click advertising. Full service includes: - Assistance with initial account set-up - Consultation on promotional text, categories, locations, bid amounts and overall budget - Ongoing Consultation and set-up for your Pay Per Click ad campaigns - Access to online reports - Ongoing assistance for changes to your ads, bid amounts and budget - Editorial review and approval during your consultation

How does SuperPages.com work?
SuperPages.com is a local business search site. Customers who are looking for a business enter keywords and location information to find businesses that meet those criteria. Advertisers appear at the top of the listings with all other businesses listed in alphabetical order below. SuperPages.com delivers targeted ready-to-buy leads to our advertisers. When customers come to our site, they are focused on buying and not browsing for articles or research as in the case of most search engines.

Where in the search results will my ads appear?
Pay Per Click advertising is the premier level of advertising on SuperPages.com. The first eight spots on each search results page are reserved for Pay Per Click and Pay For Calls advertisers. Ad placement is based on your price per click (how much you're willing to pay for each click) and your ad's relevance to the search. To ensure that results are meaningful and useful to consumers, the content associated with your ad and it's actual click through rate are factored into placement.

What is the difference between a listing and an ad?
Local search advertising is based on business listings that focus on the name, address, and phone number of a business. All U.S. businesses are entitled to a free listing in up to five relevant categories. The nature of Pay Per Click ads is more dynamic and is designed to drive qualified traffic to your Web site.

Can I be in both the listings and Pay Per Click sections of SuperPages.com?
Yes, it is recommended to get the maximum exposure for your business.

Can I choose the specific sites in the SuperPages.com network where my ads will appear?
No. However, you can rest easy knowing that SuperPages.com monitors partners to ensure that high quality leads are delivered.