• How do I write a great ad?
• How much text can I have in my ads?
• What are display URLs and destination URLs?
• What is a category?
• What are the advantages of categories vs. keywords?
• How do I know which categories are appropriate?
• What are category keywords?
  

How do I write a great ad?
URL for How to Write a Great Ad

How much text can I have in my ads?
Pay Per Click ad titles are limited to 50 characters. The ad description can contain up to 70 characters.

What are display URLs and destination URLs?
The display URL is the URL that will appear in your ad and be visible to users. Your destination URL points to the page that users will see when they click. So, you can send users to a different landing page depending on the particular ad or promotion you are running. The destination URL will not be visible to users.

What is a category?
A category is a type of business, or line of business (i.e., Hotels, Attorneys, Florists, etc.). Categories are part of the SuperPages.com search methodology. When users enter a search term they may be presented with a set of categories from which to choose or refine their search. Your ad will appear when a user selects a category in which your ad appears.

What are the advantages of categories vs. keywords?
SuperPages.com simplifies the process by using pre-defined categories customers are already familiar with. They've been tested and refined over years of publishing yellow pages directories. You can bid in categories proven to have a high degree of search relevancy. This eliminates the burden of having to test thousands of keywords and keyword combinations.

How do I know which categories are appropriate?
When you choose your categories you enter keyword terms and search for categories that are related. You can search as many times as you like to find the most appropriate categories. You can also browse all our categories by selecting broad topic areas and drilling down to more specific categories.

What are category keywords?
Category keywords are products, services and brands that your business provides. Adding products, brands and services to your business profile increases the likelyhood that a customer will find your business when they perform a specialized search on superpages.com.