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Optimizing Your Bids and Budget


How do I control the cost of my ads?
While it is difficult to manage spending at the ad level, you can control the costs of your account by the monthly budget you set for your Pay Per Click program.

How do I change my price per click?
You can change your price after signing in to My Account. Locate the ad you want to change and enter a new price.

How do I control the cost of my ads?
You can control the cost of your Pay Per Click ads by setting a monthly budget. Your monthly budget will not be exceeded. Click charges are deducted from your budget until it is depleted. If your budget is spent before the end of the month, your ad will be taken offline until the following month so that no additional charges are incurred.

How often can I change my monthly budget?
You can modify your budget as often as you like.

What if my budget is not set high enough?
We'll send you a low funds alert. To ensure that you continue to receive uninterrupted clicks, you'll want to adjust your account balance. Simply sign in to My Account. You can increase your monthly budget going forward, or just increase your balance in the current month. If you don't do anything when you receive a low funds alert, your ad may be taken offline when your budget or limit is reached. It will be reactivated the following month when "new" funds are available.

How can I increase my balance?
To increase your balance, sign in to My Account. You can increase your monthly budget or add funds to your balance for the current month only. This will directly affect your Remaining Balance. Either method can be used to remedy a low-funds warning that you may receive as you approach your monthly budget

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