• What is search engine marketing?
• Who are your search engine marketing partners?
• How does it work?
• Why do I need search advertising?
• Why should I set up these ads on SuperPages.com?
• How much does it cost?
• How do I select keywords for my search engine marketing ads?
  

What is search engine marketing?
Search engine marketing is an advertising program that places your Pay Per Click ads on search engines and search-related sites. Search engine marketing programs are performance-based, letting you to set your budget and the price per click you pay.

Who are your search engine marketing partners?
We currently partner with Google and Yahoo. However, we will be adding more options in the coming months.

How does it work?
SuperPages.com partners with top search engines and search-related sites. When you set up an ad program with SuperPages.com you have the option to place your ads on our search partners' sites as well.

Why do I need search advertising?
Not all customers are the same - they use different search engines and sites to find the information they're looking for. Search engine marketing is a great way to increase your audience and reach potential customers when they are looking for your products or services. We make is easy by providing a single set of tools and reports that help you manage your ads.

Why should I set up these ads on SuperPages.com?
We make it simple by providing a full service option to set up and manage your ads. We save you time and take the hassle out of managing multiple ads on multiple platforms.

How much does it cost?
The price you pay for each click is based on the bid you set for your ad. You can use the same bid for all your ads or bid differently on the search engines. You control your spending by setting a monthly budget for all clicks. In addition, there is a monthly management fee for search engine marketing support. The amount is 30% of your click spend, with a minimum of $20 per month. Contact a Sales Representative to join our Search Engine Marketing network.

How do I select keywords for my search engine marketing ads?
We use the business categories that you've selected and a scan of your Web site to determine keywords that make sense for your business. We also look at past performance of potential keywords to assess their effectiveness at driving quality traffic. We then recommend and in some cases pre-select the keywords for you. You can change or modify them at any time.