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About PPC


What is Pay Per Click?
SuperPages.com Pay Per Click advertising is a powerful option that puts you in control of your Internet advertising. You design your ad and target the customers you want to reach. You only pay when potential customers click on your ad.

What are the benefits of advertising with SuperPages.com Pay Per Click?
With SuperPages.com Pay Per Click advertising, you can get your ads onto the SuperPages.com network and pay only when a ready-to-buy consumer clicks your ad. You decide: how much to pay for a click, how much to spend in total for the month, and what to promote in your advertising. Pay Per Click is quickly becoming an integral part of most online advertising programs and is now the most dominant means of advertising on the Internet.

How is SuperPages.com different from other Pay Per Click services?
SuperPages.com delivers qualified buyers who intend to make a purchase. Research shows that after finding a business on SuperPages.com 80% of users contacted the advertiser and 53% made a purchase. Unlike search engines that catch users researching their purchase, SuperPages.com users are looking for a business once they have decided to buy.

I am already using other Pay Per Click services. Why should I advertise on SuperPages.com?
Expand your audience and reach more potential customers. SuperPages.com delivers targeted ready-to-buy traffic to our advertisers. When consumers come to our site, they are focused on buying and not browsing for information like other seach engines. Our focus is on local businesses offering products and services, which is very different from other Pay Per Click providers that are mainly focused on virtual businesses selling products.

What counts as a billable click on an ad?
All links on PPC ads are considered billable. You will only be charged for one click to any of the links during a single session. So if a customer clicks on both the Web site and phone links, or clicks one link repeatedly, you will only be charged for one click.

How does SuperPages.com keep my ad below my monthly budget?
If your budget is spent before the end of the month, we will take your ad offline until the following month so that no additional charges are incurred.

What prevents users from repeatedly clicking on my ad?
We employ security filters, both human and automated processes, to catch these invalid clicks and our advertisers never get charged. However, if any advertisers ever see suspicious activity in their traffic logs, we encourage them to contact us right away so we can immediately look into any issue.

How does SuperPages.com monitor and prevent invalid clicks?
Security is also an essential component in delivering valid traffic to our advertisers. We feel that malicious clicks, and the innocent movement of bots and spiders just doing their job, should not be billed to our advertisers. Typically our security filters, both human and automated processes, catch these invalid clicks and our advertisers never get charged.

What if the same user clicks my ad several times?
You will only be charged once for repeat clicks from the same user within a single session.

Is there a prepayment or spending commitment?
There are no prepayments or deposits required. Your credit card will be charged at the end of each month for clicks received. However, there is a minimum $15.00 spend for clicks each month as long as your ads are active.

Will I still be charged if I do not get any clicks during the month?
If your ads are not active, you will not be charged for any clicks. If your ad is active and just not receiving any clicks, you will be charged a $15 minimum monthly spend amount.

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