How to Write a Good PFC Advertisement

You have 70 characters or less to sell your business. Take time to develop effective, meaningful promotional text - after all, this is your first contact with potential customers. Follow these guidelines for the best results:

1. Don't repeat the headline information in the ad description.

2. Make sure the text is a clear description of your products and services. Provide information that helps the customer determine if you offer exactly what they are looking for-you'll save their time and yours. People have been trained to ignore superfluous copy and over blown descriptions of small businesses. Stick to the facts. Focus on your area of expertise.

3. Avoid jargon and misspellings.

4. Convey a sense of trustworthiness and professionalism.

5. Talk about unique aspects of your company or what makes your services/products special.

6. Always include a call to action such as "call now" or "call for a free quote."

For example:

Fine Woodworking, Furniture and Cabinets - Dallas
30 years of experience. Custom kitchens & wood floorings. Get a free estimate.

A good Pay For Calls advertisement should be to the point, distinct enough to catch a consumer’s attention with just a handful of words, and targeted to the customers you want to reach. Keep in mind that your ad is going to appear along side several other Pay For Calls ads and you need stand out from the pack.

Your Pay For Calls campaign will also be your customer’s first impression of you. Keep in mind that Web surfers don’t want to waste even a few seconds. This means that you have to sell them right away. Narrow your focus. Show specific business accomplishments and not generalities which could apply to other companies.

It's also a good idea to read your competitors ad description. You can find out how to stand out against them. Do mini focus groups with friends and family members too, to the copy that will resonate.

Don't worry if you don't get it right the first time. Typically, your copy will go through several versions before it achieves the best results. The advertisers who experience the most success are the ones who evaluate their ads on a regular basis and rewrite when necessary.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.