How to Write a Good PFC Ad Title

Your Pay For Calls ad title is your first chance to catch the attention of potential customers. You will have up to 50 characters to describe your products or services - make the most of them:

1.Include descriptive target keywords and locations your customers might search for - use both general and specific terms.

2.Avoid abbreviations and misspellings.

3.Avoid empty words like "super" or "wow" - customers never include these in searches.

4.Avoid false claims or overblown statements, but do highlight unique aspects of your business. If you are the "only company in the XYZ area to do ABC business," definitely say so here. Just explicitly define what your business does and how you can help customers. If you make claims like “best in the business,” or “100 percent satisfaction guaranteed,” customers are likely to glaze over your copy.

5.Use strong verbs and nouns over adjectives and adverbs.

6.Review what your competitors are saying - outbid them for key search words or use unique terms to differentiate your business.

For example, if you offer woodworking services in the Dallas area, a good ad title would be:

Fine Woodworking, Furniture and Cabinets - Dallas.

Test your PFC ad titles

You want to sift out the customers who are ready to take action from casual surfers who just want more information or want to buy later. If you err on the side of creating Pay For Calls titles that are too broad, then you might start receiving calls from undecided or even confused consumers. On the other hand, if you are too specific, you could lose potential clients that search using more general terms.

The best way to find the most effective title is to create several Pay For Calls ads with different title variations. At the end of the month, you can measure which one shows the most results and fine tune from there. Titles that draw in customers that convert should be kept. Titles that don’t get calls should be discarded. Titles that generate calls which don’t lead to sales should also be thrown away or at least revised to attract more action-oriented consumers.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.