How to Write a Good Pay Per Click (PPC) Ad

Your online ad is your chance to tell potential customers about your business. A great ad can bring amazing results, so it is worth taking time and thought when writing it. Below are some tips to help you get your business noticed.

Keep your ads relevant

Create separate ads for different service and product categories. Use unique messaging that would be relevant to a customer searching for that specific product or service.

Also, make sure your ad explains what the customer will find on your Web site when they click. If you are pointing them to a page with a special offer, be sure to mention that in your ad. And it is a good idea to repeat the same search terms in your ad and on your destination landing page—it lets the customer know they are heading the right direction.

Make your headline count

• Include descriptive target keywords and locations your customers might search for.
• Avoid abbreviations and misspellings.
• Avoid empty words like “super” or “wow”—customers never include these in searches.

For example:
If you offer woodworking services, a good ad title would be Fine Woodworking, Furniture and Cabinets - Dallas. [43 characters]

Write a good description

This is your opportunity to sell your business. Take time to develop effective, meaningful promotional text—after all, this is your first contact with potential customers. Follow these guidelines for the best results:

• Don't repeat the headline information in the ad description
• Make sure text is a clear description of your products and services.
• Avoid jargon and misspellings.
• Convey a sense of trustworthiness and professionalism.
• Talk about unique aspects of your company or what makes your services/products special.
• Always include a call to action such as "buy,” "order now,” "sign up today,” or "get a free quote.”

For example:
Fine Woodworking, Furniture and Cabinets - Dallas
30 years of experience. Custom kitchens & wood floorings. Get a free estimate>
[70 characters]

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.