Pay Per Click Targeting

Pay Per Click campaigns can get your ad out to millions of customers every month through top-tier networks. The trick is targeting the right categories/geographies to get the most qualified traffic.

Should you extend your Pay Per Click campaign nationwide to draw as many people as possible to your Web site? Or should you focus extensively on your local metro area and try to outbid other local companies? Should you mix and match local, state and nationwide campaigns, and if so, what proportion of your Pay Per Click ads should be devoted to which geo/category slots?

Since the answers to these questions depend extensively on your business’s history, market and goals, you should beta test various ideas with your Pay Per Click advertising.

If you run a local business with a storefront — such as a clothing store or restaurant—your ad will be more successful if you target your city/town or metro area. You want your ad to display when people are conducting local searches. You will reach a smaller, more focused audience and receive better qualified clicks.

If your services or products are more widely available — through an online store or multiple locations—it makes sense to expand your reach to your entire state, multiple states or nationwide.

Your ad may get better results if you run multiple campaigns simultaneously to target different audiences. For instance, local businesses can benefit from running two campaigns of the exact same ad with the same categories—one targeted to cities/towns and the other targeted to metro areas.

For one campaign, you might try to go head-to-head against an established Pay Per Click local competitor with one or two keywords, and see if you can generate a return on investment (ROI) percentage despite your “bidding war.” Alternately, you may find that the best way to reach high-quality customers is to advertise nationally using specialized, narrowly-focused keywords.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.