What Your Customer Should Know About You

When planning your small business marketing approach, you can create a dynamic exchange of ideas with customers using only your web site. Use your online tools to deliver information to consumers to forge a more committed brand relationship. Your web site doesn’t merely need to serve as a portal in which qualified leads become conversions. It can simultaneously act as a feeder for your customer service wing, a fun forum for consumer discussion, and a laboratory to experiment with new marketing and/or product ideas.

Here are some small business marketing concepts you can stick on your web site. Create videos of your products in action. Make them funny, and they may land on viral video sites. Make them compelling, and consumers might pass them around on their own accord.

Create a forum for your customers to criticize your products, services, and customer representatives. This bold move may seem destructive at first. But consumers are going to evaluate and grade your products online somewhere. By providing your site as a forum to vent discontent, you keep those complaints “in house,” where you can modify extreme vitriol and even participate in the discussion. Your customers, in turn, will start to view you less as a corporate behemoth and more as a progressive entity.

First-time small business marketing “gurus” often emphasize dazzling multimedia presentations. While flash animations, glamorous introductions, and Adobe Acrobat files can augment your site experience in small doses, you don’t want to scare away non-broadband surfers. Make those hi-tech extras available -- but don’t force every visitor who drops by to watch them. After all, even a visitor who finds your intro flash movie cool will likely tire of watching it the tenth time she makes a purchase at your shop.

Another way to empower your small business marketing approach via your web site is to take surveys, analyze visitor data, and even provide financial info to investors. Your web site can introduce suppliers and vendors from geographically distant areas, and it can serve as a virtual meeting place for executives and customers to discuss ideas.

Indeed, some cutting-edge companies have already adapted their web sites to take advantage of these democratizing innovations , use your web site to bring your customers and your employees closer together, and you’ll see greater profits and a more potent brand.

Superpages Free Business Profile

Raise the profile of your business with this powerful selling tool. Online customers look for more than a name and number when they need goods or services. Use this method of free Internet advertising to show customers your vital business information.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.