What is Local Pay Per Click (PPC)?

Local Pay Per Click advertisements target the customers in your area. If you run a local business with a storefront—such as a clothing store or restaurant—your ad will be more successful if you target your city/town or metro area. You want your ad to display when people are conducting local searches. You will reach a smaller, more focused audience and receive better qualified clicks.

For instance, let’s say that you are a dentist with a practice near Omaha, Nebraska. You want to use Pay Per Click to advertise on the major search engines, but you only want to reach customers within your service area.

With local Pay Per Click, you can specify your ad in terms of its geographical reach (e.g. including the city “Omaha” in your Pay Per Click ad) and in terms of key phrase (e.g. “dentists” or “find a dentist”).

Local Pay Per Click ads offer you the opportunity to fine-tune landing pages and homepages on your website, as well. You can use your Pay Per Click to test different versions of your Web site to determine what appeals the most to your local customer base.

It’s a good idea to refine your local Pay Per Click ads until you reach the best formula for reaching local customers. Edit the language of your ad even a slight bit, and you may see big changes in your click-through and conversion rates. Keep an eye on the web advertising plans of your local competitors to see what is working and what is not.

Avoid “bidding wars”—or constantly increasing your price per click—against other local businesses unless absolutely necessary. Bidding wars drain money from your ad account, lower your return on investment and statistically do not generate better results. If a local competitor is outbidding you on certain sought-after key phrases, dig deeper and find other, more nuanced key phrases to go after instead.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.