What is Ecommerce?

What are some of the macroscopic factors impacting web site based ecommerce today? To begin with, the industrialization of China, India, and other Asian nations has changed the rules of the ecommerce game. During the nascence of online commerce (early to mid-1990s), most web site business was “homegrown” in United States. Today, on the other hand, literally thousands of new Chinese, Indian, and Japanese web sites burst on to the scene nearly every day.

The globalization of ecommerce means that national economies are becoming evermore interdependent, even as political factionalism divides international opinions on the economy. With the disappearance of national “hubs” for ecommerce, more and more web site operators are looking to make their protocols easily understood across linguistic barriers and cultural divides.

This isn’t to say that American companies are fading from the scene. Far from it. Indeed, the networking of ecommerce web site professionals has in some sense created a more closed club. That’s why serious web site entrepreneurs trust the largest and most acclaimed directory institutions, such as Superpages, to find new sources of business and take a close inspection at competitor tactics.

Technologies are also changing how ecommerce web site systems operate. With broadband (or at least high-speed dialup) now available to hundreds of millions of users, marketing tactics -- such as video reports -- as well as accounting and logistics are now easily feasible. The fact that the web has made business such a snap for so many industries means that many traditional retailers, merchandisers, wholesalers, and suppliers are morphing into online/offline entities, capable of operating well in both realms.

In addition, the crowding of the web has led to a proliferation of interesting ad ideas and creative responses to traffic congestion. Search engine optimization and Pay Per Click advertising both promise ways of reducing the web to a usable system -- by filtering out unwanted traffic and eliminating distractions for both customers and business associates.

Moreover, as web entertainment progresses, diversifies, and becomes profitable, more and more traditional TV and cinema viewers are moving to the web for news and entertainment. This offers ecommerce mavens new ways to strike it rich but also presents technical and legal challenges, not the least of which is the fact that international laws governing intellectual property are sporadically enforced and unclearly defined.

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