What is CPC?

CPC is the Cost Per Click, or the amount you pay when a user clicks through from your Pay Per Click ad to your Web site or business profile.

Choosing CPC

When establishing a Pay Per Click campaign you want to budget to minimize initial cash investment while maximizing your sales. You set what’s known as a max bid—the maximum amount of money you are willing to pay for a clickthrough within a certain category. You’ll never have to pay more than your max bid for a clickthrough.

Many Pay Per Click campaigns offer a feature called auto bid. This means that if you outbid your nearest competitor for placement, you’ll only be charged $0.01 more than your competitor’s maximum bid. For instance, you and a competitor are competing for traffic relevant to air conditioners in Dallas, Texas. Your max bid is $2.25, and your competitor’s bid is $1.50—you will “win” the bid and receive higher placement for only $1.51 for each clickthrough.

How Can CPC Change?

Your CPC might change for several reasons. First, competitors may increase their max bids to be more competitive with you. Also new competitors—at the local, state, local or national level—can create ads and push up the bid amount.

You also may reset your CPC to maximize your budget, improve results or even downgrade to focus more attention on other aspects of your Pay Per Click marketing campaign.

While you must set a monthly budget for your Pay Per Click campaigns overall, you can set different CPC prices for different categories. This allows you to more precisely reach your target markets and funnel your maximum bids into categories that are the most successful for your business.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.