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What is CPA?

CPA (Cost Per Action or Cost Per Acquisition) is a form of Internet Marketing that is based on direct results. With CPA, an advertiser pays a Web site publisher that displays the advertisers banner or link a commission based on the number of definable actions generated by the click-through from that Web site. An action might be a sale, a registration or another type of lead as agreed upon ahead of time.


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* Pay-per-click budget needs to be set at $35 or more to get $35 in free clicks.
** Pay-for-calls monthly budget needs to be set at $50 or more. After you spend $25 through your Pay-for-calls campaign, the next $25 will be free.
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