What is a Managed Pay Per Click (PPC) Campaign?

A managed Pay Per Click campaign is a program that offers advertisers ongoing assistance with reporting metrics, editorial review and creative help.

Benefits of Managed PPC

If you have your Pay Per Click ad managed by experts, you will receive technical help with your account setup as well as advice on selecting the best categories and locations to reach your customers. You can also draw upon your representative’s expertise to evaluate bid amounts and set an overall budget for your company.

If you need to rework your ads to match competitor bids or to highlight a new product roll out, your Pay Per Click representative can suggest ways to integrate new ideas without affecting successful updates you’ve already made.

A representative can also help you connect your Pay Per click campaign with your Pay For Calls ads as well as your offline initiatives. Finally, your rep can offer suggestions for your landing page so you convert more visitors into customers.

Transitioning to Self Service PPC

By utilizing a self service Pay Per Click campaign you will eliminate the service charge that accompanies professional guidance. While a campaign manager will do everything he or she can to promote your business, no one knows your market and industry like you do. Transitioning to self service Pay Per Click can be considered once you have gained sufficient knowledge to make your own online advertising decisions.

Having someone help you manage your campaign may prevent you from learning the terminology and technical tasks needed to create and manage a Pay Per Click campaign—which may make your campaign feel outside your control. Particularly if you’re running a small business, you can’t afford to be out of the loop on key matters related to your marketing. Pay close attention to the details of your managed campaign so you can properly implement them into your self service Pay Per Click campaign.

There is no guarantee that your representative will be able to optimize your managed Pay Per Click materials right away. Often, campaigns need testing and retesting before they are able to bring in a reasonable return on investment. Be patient and be sure that your results are optimal prior to transitioning to a self service Pay Per Click campaign.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.