What is a Homepage?

A homepage (also known as a start page) is the opening page for a given web site. If someone types in your URL in an internet browser, your homepage will be the default page that opens up. That said, it’s possible to bring traffic to your web site in such a way that visitors bypass your homepage and go directly to what are known as “landing pages” -- web site spaces set up specifically to receive certain kinds of incoming traffic.

For instance, if you set up a Pay Per Click advertising initiative through Superpages, the traffic that you bring in from the search engines might be divvied up in such a way that each keyword links to a different landing page on your web site.

Your homepage can easily make or break your web site. A well-groomed homepage -- one that contains contact information, a general but articulate description of your e-business, and engaging but not too hard to download graphics and multimedia options -- can get visitors invested in your web site and eager to explore your other features. A poorly situated homepage -- one which contains huge blocks of text, fussy or inappropriately colored backgrounds, hard to load multimedia accessories, and poor contact information -- can drive potential customers away from your web site.

Your homepage can also link to other pages on your site. For instance, if you publish a book online, your homepage might represent a description and picture of the book along with testimonials, and your linked pages might correspond to chapters of the book. Ideally, you design your homepage and accessory pages for easy back and forth navigation.

You can put up other interesting features on your homepage, including a blog describing your industry or your daily takes on the news. You may also include a registration box for a web site newsletter. In addition, you can add scheduling tools, maps, humorous references to your catalog or to competitors, and a search box to allow visitors to find information or terms on your web site without having to refer back to a search engine (and thus potentially losing a lead).

Remember that your homepage can appear differently on different browsers. Before you publish your web site to be “live” on the web, look it over through browsers like Fire Fox and Internet Explorer to make sure the margins line up appropriately and that your contact and navigation tools function well in different web browsing environments.

Superpages Web Sites

A business with no sign, is a sign of no business. Show millions of Internet customers that you are in business with a superpages web site. Try our business web hosting, or let us build a professional ecommerce website that will allow your customers to purchase directly online.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.