What is a Good Web Site?

What defines a useful web site? This seemingly simple and innocuous question can open a Pandora's box of questions, doubts, and concerns about your e-business. Let’s review some of the general principles of building a solid web site to put your mind at ease.

Create powerful content that spells out precisely why your business needs to exist and what you can do for your customers. Develop your content first -- before you get into animations, images, blogs, or the other accouchements available to web site builders. With a base architecture of well written content, you will find it much easier to construct ancillary materials to support the core idea behind your e-business.

Conversely, if your content is all over the place or is riddled with grammatical and spelling errors, your web site will likely drift without a purpose, and, over the long-term, you will find it difficult to maintain a solid customer base.

In addition, focus on navigability. Create “empty” space where possible. Limit the download times associated with your homepage. Sequester large files off to side pages -- provide links to these pages, but don’t force your visitors to open them by hosting them on your front page. Include scroll bars that are easy to find and easy to use. Don’t host pop up ads if possible. Include statistics, nouns, and verbs. Avoid excited but vacant prose, adjectives, and adverbs.

Think about the aesthetics of your web site, and keep your artistic ambitions tethered to your e-business goals. Employ reasonable background colors, “regular” fonts, limits on emboldened and capitalized words, and easily browse-able windows. Include good links, and check these links on a periodic or regular basis to make sure they still work. Consider adding a table of contents to your web site to improve navigability.

If you are constantly adding new features and new content to your web site, provide that content in an encapsulated package for easy viewing. Finally, solicit feedback and renovate your web site as need be to keep it operating smoothly. Expect natural degradation to occur, and always be on the lookout for clean up missions.

Superpages Web Sites

A business with no sign, is a sign of no business. Show millions of Internet customers that you are in business with a superpages web site. Try our business web hosting, or let us build a professional ecommerce website that will allow your customers to purchase directly online.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.