Web Site Maintenance Tips

Here are some good ideas to help with your web site maintenance. First and foremost, create backups of the critical data and applications you have running on your web site. You never know when your web server may crash. Even the most stabilized managed hosting systems fall prey every now and again to system glitches and / or hacker entries.

Store your online web site data on an independent computer, and make flash drive backups of phone numbers, contact information, sales receipts, invoice data, catalog entries and the like. Typically, you should back up at least once a month. However, if you are running a web site that generates high volume business or if you’re working on a less than optimally stabilized server, you might speed up your back up protocol to once every week.

In addition, download all of your latest web site data onto a safe location before you begin tweaking with the content, layout, navigation, and back end architecture. When you have a latest draft of your web site saved, you don’t have to worry about accidentally losing your “starting place.” Moreover, you can then show your different web site drafts to customers, associates, and focus groups to determine how the differences between versions impacts perception.

Developing solid links to field leaders can help your search engine rankings and give you a degree of cachet as a legitimate source of info about your area of expertise. However, links can go bad -- often, without any warning. Double check and even triple check your links using professional link checking software. For an added layer of protection, visit each one of your links in person to make sure that your partner sites continue to provide useful information. Remember that if you link to insubordinate or irrelevant web sites, the search engines may downgrade your ranking.

Don’t “throw out the baby with the bathwater” when maintaining your web site. Keep your style whenever possible. Imagine the update from the customer’s point of view. Post all updates on your homepage, so that web site visitors can view them and make comments about the enacted or proposed changes. Make sure your copyrighting keeps its “voice” as the written brand of your company.

Build and buffer your SEO optimization tactics. Refresh your Pay Per Click and Pay For Calls keywords based on new monthly data. Add relevant, completely novel pages of content to help generate SEO-grade. Pay attention to what industry rivals do with their SEO, and coordinate your strategy accordingly.

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