Drive Walk in Customers with PPC and Coupons

Let’s take a look at a few ways in which you can use Pay Per Click advertising in conjunction with coupon giveaways to create walk-in traffic at your store.

Host cool coupon giveaways on your Web site. When potential customers clicks through from your Pay Per Click ad to your landing page, present them with a coupon redeemable only at your retail store-front. Alternatively, you can make the coupon good for both in-store and online shopping.

Create a marketing exchange with an affiliate. Perhaps you can use your Pay Per Click landing page to lead customers to an affiliate business. In return, that business could present its customers with coupons for your business.

Use time-sensitive coupon giveaways to encourage buyers to act. For instance, you could sponsor a series of Pay Per Click keywords with language like “time sensitive giveaways” or “rare items -- act now,” thus encouraging buyers to explore your offer and click through to your landing page.

Bear in mind that getting visitors to click through a Pay Per Click ad is much simpler than getting them to walk into your store. Before implementing coupon-based encouragements, you should study your demographic and focus on the best type of traffic to maintain a good return on investment (ROI).

If walk-in traffic will generate more sales, use your Pay Per Click ads to target and entice a local audience.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

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