How Often Should You Update Your Web Site?

There is no cut-and-dry rule for how often a web site owner should update content, links, and navigational tools. If you are in a fast changing industry, like the financial sector or the fashion world, it may behoove you to update your web site every two to three days.

If you are running a wholesaler catalog or a private web site for a network of dentists in a local metropolitan region, on the other hand, you need only update your web site every three months or so. That said, you might follow these general tips for honing and fine-tuning your online presence.

Don’t update your web site unless and until you have solid content ready to go. If you’re constantly moving around the lay out of your pages, transferring images, and otherwise disrupting typical navigation, you could upset your regular web site viewers. Obviously, any newbies who arrive at your web site won’t notice the difference. But if you are in an enterprise where stability and reliability count, you need to take great care when and how you reorganize.

In addition, avoid using unsightly “under construction” signposts or disabling aspects of your web site for any long amount of time. Get all of your content remedies and new images lined up ready to integrate on to your web site before you make any changes. Reduce your downtime by making your updates in the middle of the night or during non-work hours. If you don’t trust your technical facility with updating, you might hire an independent contractor to rewire the web site for you.

If you need to change URLs entirely, you may need to start from stretch with your internet marketing. Plus, you need to contact all of your regular web site clients and redirect them effectively. That said, if you can find some way to keep your existing URL, you can avoid a major headache and waste of resources.

For instance, let’s say that the search engines booted your site due to untoward attempts at rank inflation. Instead of scrapping the site altogether, you may be able to petition the search engines to continue to list you and just penalize you in some other way.

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