7 Tips for Low Cost Small Business Marketing

Here are seven helpful hints to improve your small business marketing moxie and communicate your brand’s uniqueness to potential customers.

1. Develop savvy strategies early on -- before you get down to tactics. Strategies include canvassing your customer base, figuring out who your small business competitors are in your local area, and doing basic research on what in your catalog or service menu appeals to your key demographic group.

2. Come up with cool tactics to get community leaders and potential leads involved with your small business. You can hand out fliers to people in your neighborhood or send holiday cards unsolicited to potential customers or affiliates.

3. Explore online advertising alternatives for your small business. You can find Pay For Calls, Pay Per Click, and other pay for performance initiatives cheap through directories like Superpages.com. Moreover, by listing your business with an online yellow pages, you improve your brand’s visibility and in a way throw down the gauntlet to your competitors. What’s more, you can measure and refine your small business marketing campaign -- all without spending an arm and a leg in upfront layout costs.

4. ID your “maven” customers. These are individuals who like to learn a lot about the businesses they patronize. Malcolm Gladwell discusses the importance of mavens to the “sales food chain” in his landmark book, The Tipping Point. Mavens influence the buying behaviors of early adapters, who in turn create the buzz and “word of mouth” advertising that fuels so many successful small business enterprises.

5. Pay attention to the local economy. When businesses move in or move out, their presence or absence dramatically alters the customer landscape on a local scale.

6. Stay true to your brand’s image and mission statement. While consumers will forgive small business owners who change the aesthetic design of their stores or even radically revamp their catalogs, they will be far less forgiving if you revise the raison d'etre of your company. Understand what you want to get out of your enterprise before marketing it to other people, so you don’t take two steps forward and one step back.

7. Make the little money you have go a long way. For instance, it costs as little as $50 to purchase a thousand pieces of candy in the shape of your most hot selling item to give away to every person who walks in your door.

Superpages Free Business Profile

Raise the profile of your business with this powerful selling tool. Online customers look for more than a name and number when they need goods or services. Use this method of free Internet advertising to show customers your vital business information.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.