Test Your Web Site with Pay Per Click (PPC)

Pay Per Click gives you a good way to test and prepare your ecommerce Web site for high volumes of user traffic. You can use statistics and instant reporting technologies to track how users navigate your site once they click through from your ads.

You can also measure which users in your target demographic tend to convert to sales the most, then tailor your Web site for this audience.

You can create several versions of your Web site and see which perform best with Pay Per Click traffic (i.e., which site version makes the most sales). For instance, let’s say that you are in the electronics business, and you are trying to optimize for Pay Per Click key words related to computer monitors.

Instead of sending Pay Per Click traffic to directly to your homepage, you might create a separate landing page highlighting each type of computer monitor.

You can tweak the font, language, layout and colors of your landing pages to see what appeals most to potential customers. Remember to use a scientific method—you want to hold all variables constant except for one or two so you can really track what factors are making a difference.

In short, your testing strategy should be: test, track, update as necessary and repeat. No matter how much pre-planning you do, you can always improve your conversion rate by measuring and comparing different versions of your site.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.