Targeted Web Site Traffic

Using a combination of Pay Per Click, Pay For Calls, and free directory listing leads, you’ve generated a serious and consistent stream of targeted web site traffic. Now, you need to move that targeted web site traffic through your site to generate revenue. What are some techniques for moving pre-screened buyers through your e-portal?

Let’s take the simplest example, you’ve pre-screened your traffic to the point that the people who arrive at your site are uniform in their intentions. For instance, maybe you run a site that provides OEM repair products for motorcycles. All visitors “collected” through your target web site traffic approach basically want the same thing, a great deal on a motorcycle part.

You can then expedite the shopping experience by making your homepage as navigable as possible. Avoid stuffing your homepage with oversized fonts, lots of text (no one wants to scroll through pages and pages of details on your homepage), and bulky animated clips. Similarly, eschew distracting ads or flashy graphics. Simply use your pre-targeted web site traffic to further focus your efforts by getting feedback and keeping statistics on buying decisions.

On the other hand, you may have a more complicated situation. You may have different kinds of targeted web site traffic coming into your homepage. There are several ways to optimize. You can diversify your site to accommodate these niche buyers and potentially cross-pollinate. For instance, if you sell jewelry, and you are receiving targeted web site traffic from ads concerning both diamond pendants and antique collectables, you may be able to hook visitors into your main catalog and thus sell more than just niche products.

Another way to go is to set up what are known as micro sites. These are distinct URLs that may be connected to a mother site or may be independent. This way, you can keep your micro site homepages simple to avoid customer confusion.

Alternatively, you can take some of your targeted web site traffic and funnel it into a Pay For Calls campaign thereby moving a stream of visitors away from cyberspace and into your phone system and thus keep your cyberspace HQ set up for your non-PFC targeted visitors. In any event, spend time on your bookkeeping, so that you can ascertain whether or not your targeted web site traffic tactics work.

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Raise the profile of your business with this powerful selling tool. Online customers look for more than a name and number when they need goods or services. Use this method of free Internet advertising to show customers your vital business information.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.