Pay for Performance Advertising

Pay Per Click pay for performance advertising allows you to target niche consumer groups by running ads prompted by search engine queries. Browsers who click on your ads get directed to your site or to a designated landing page, where they are asked to take action by shopping, subscribing, or calling an operator. With pay for performance, you only get charged when visitors view you ad or, in industry parlance, “make an impression.”

What happens if the same customer views your ad dozens or even thousands of times? This problem, known more generally as “click fraud,” can be solved if you monitor your Pay Per Click traffic and report any suspicious (clicks through a lot) IP addresses to your search engine. You may be able to redeem the money spent on those repeat clicks or at the very least get a discount.

What are some troubling issues which crop up during pay for performance campaign executions? First, the competition for the choicest key phrases can get quite fierce, with top keywords bidding at a rate of $10 per click. In addition, given the crowded nature of search engine traffic, you’ll likely have a limited amount of space to attract the attention of consumers and differentiate your business from the thousands of others out there clamoring for inspection.

Finally, given the fact that internet customers are inundated with hundreds of superfluous stimuli practically every time they log on to the web, their patience with any one ad (yours included) will likely be extremely limited.

To battle back against these limits of Pay Per Click, target your user group specifically, work out a plan to get a solid return on your investment before you expand your Pay Per Click campaign, and keep tabs on the competitors for your keywords. Write interesting copy and promotional materials to help you stand out from the crowd. Test and re-test different Pay Per Click keyword configurations and web site landing pages.

Statistically, the chances of creating the optimum key phrase bids and landing page setups randomly are vanishing. Even extremely subtle changes in the language, the font size, and the coloration of your ad can translate into statistically significant traffic increases or decreases. When you fine-tune your PPC ad program, you will gain insights into how customers relate to your catalog, and you may want to restock or discontinue/reinstall certain items to satisfy tastes that you heretofore didn’t know existed.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.