9 Tips for Pay Per Click Landing Pages

Once your Pay Per Click ad has made an impression and a customer clicks through, you need to seal the deal with an effective landing page and Web site. Unfortunately, many advertisers spend too much time tweaking their Pay Per Click titles and copy and not enough time optimizing their landing Web pages for maximum conversions.

Simple ways to create a successful landing page:

1. Your landing page should be neat, easy-to-read and use a lot of white space.

2. Place call-to-action copy front and center on your landing page.

3. Provide simple and compelling descriptions of what you do.

4. Include business information. Don’t be afraid of redundancy on your landing page. Even if you’ve listed your hours of operations, your phone number, your email, a map to your offices and more on your Pay Per Click ad—it is good to reinforce that info here.

5. Repeat keywords from your ad on your landing page.

6. Make sure the customer finds what they expected to find. If you feature a special offer or promotion in your ad, be sure to provide easy access to it on your landing page.

7. Avoid graphic intensive or Flash heavy landing pages. Customers won’t stick around for a slow loading page.

8. Don’t disable the “browser back” button on your landing page. Doing so will only annoy the user.

9. Make sure your landing page effectively represents your brand. Use logos and color to highlight your company brand.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.