Quantity or Quality From Pay Per Click (PPC)?

Depending on your business model, you may benefit more from high-volume ads (more click throughs) or more targeted traffic (specific customers searching for specialized products/services).

Pay Per Click Exposure: Going for Quantity

Ads that generate a high volume of clickthroughs can expose thousands of people in your geographic coverage area to your company’s brand. Even if you don’t convert all of these new potential customers at once, you have set the stage for sales or word of mouth references down the line.

Also, if you have a small margin of profit on each sale, you may need to create a lot of unique turnover and quickly convert browsers to buyers to earn back your investment in Pay Per Click ads. Alternatively, if you are a large business with an expansive catalog that engages customers at the local, state and national levels, you may need high-traffic ads in a wide variety of categories to make Pay Per Click ads work for you.

Targeted Pay Per Click: Qualified Customers

High-volume ads are not right for every type of business. If you are paying a lot of money per click, or if you’re serving a specialty market, you don’t necessarily want tons of unfiltered traffic coming to your site. You want targeted, specialized traffic that is uniquely interested in your products/services.

When you create a more targeted campaign, your click-through to sales conversion ratio will likely be higher. In addition, with targeted traffic, you can get a better picture of who your customers really are and apply this knowledge to other advertising campaigns, both online and off.

Mix Up Your PPC

Often targeting really only begins to work once you’ve tested a number of different creative and category possibilities. Usually, a mix of targeted and high volume PPC ads should prove ideal for most businesses.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.