Pay for Performance Advertising With Pay For Calls

The relatively new and ingenious “Pay For Calls” mode of pay for performance advertising has taken the ad world by storm. With a Pay For Calls campaign, your business does not have to maintain an independent web site, and it can close deals through intimate personal contact. Whether you are a local operation or a multi-city distributor with a growing catalog of wares and services, you should consider adding Pay For Calls tactics to your quiver of pay for performance marketing ideas.

How does Pay For Calls works? Basically, you bid on certain key terms through search engines. When a potential customer types in “your” keyword, your Pay For Calls ad appears on the search return page. So far, this is identical to how Pay Per Click ads work. However, when the customer clicks on your ad, the link takes you not to a web site but to a published toll free hotline that links to a number you pre-designate.

For instance, the number can connect to your operator, your cell phone, or a service trained to handle incoming calls. It’s then up to you to close this “live lead” and generate a conversion. You only have to pay for people who actually dial your toll free hotline. Directories (like Superpages) offer safeguards to prevent fraudulent overcalling (the Pay For Calls analog of PPC click fraud). You can also measure Pay For Calls statistics every month and retrain your ads to attract more people, optimize different or better keywords, and pre-screen buyers more effectively.

Pay for calls advertising is ideal for local businesses, since this marketing mechanism can introduce new companies to geographically proximate potential clients. Plus, there is practically no “waste” in the process. In other words, callers are by and large people who need to use your type of service or who want to buy your type of goods.

Pay for calls marketing is thus much “cleaner” than traditional multimedia (e.g. print, billboard). Best of all, experts in internet advertising predict that Pay For Calls campaigns will sprout up all over the country over the next few years, as more and more industry leaders get on board. Thus, if you start learning the techniques and strategies now, you'll be far ahead of your competitors once they start to try to cash in on the trend.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.