If you still aren't seeing results after the first few months, you should definitely reevaluate your campaign. Below are some common reasons why your ad may not be performing to its full potential.
1. Your descriptive copy may not be compelling enough. Your title and ad description may not be enticing to the right kinds of clients. Try updating your ad content to get better results.
2.You may be being outbid by your competitors. Find out what successful competitors (both in your location and in your industry) are doing differently with their Pay For Calls campaigns, and attempt to integrate winning strategies and ideas into your marketing.
3.You may be choosing the wrong keywords, categories or locations to target for your industry.
4.Are you pointing to an out-of-date or inaccurate Web site? Use your homepage to clarify your message and add a call to action to compel customers to contact you.
5.Do your business phone hours match the needs of your customers? For instance, if you offer emergency computer repair services and are only taking calls during standard business hours, you may be losing out to traditional computer repair shops. You might want to expand your hours to non-traditional business hours to reach a different target market.
You’ve invested significant time, money, and effort into establishing a Pay For Calls campaign. Yet for some reason, you’re not generating the returns you need to justify the campaign. What’s going wrong? A number of factors may be at work.
If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.
Questions? Call our customer service team toll-free at (866) 311-4158.