Online Customer Targeting With Pay For Calls

High volume vs. targeted campaigns

More is not always better. If you are not equipped to handle a large incoming call volume, a better strategy is to precisely target your campaign so you are only receiving calls from the "right" kind of potential customers. You will maximize your advertising dollar and spend more time converting calls into sales. To do this, you should avoid using general search terms in your ad and instead focus on high-ROI products and services.

However, if you have the team to handle a high call volume and can quickly convert phone calls to sales, it is worth casting a wider net. In this case, the more calls you receive, the more quickly you can turn a profit.

Return on Investment

If your high volume campaign costs a significant amount per call and you can’t justify those costs though an ROI analysis, it may make sense to work out a more targeted campaign. The great thing about Pay For Calls is that you can test it and find out. You can set up the same ad with different kinds of targeting and see which one provides the best return.

Of course, it’s not always easy to target precisely. While you can cut the fat out of your advertising budget with a more narrowly targeted plan, you can may miss out on valuable leads if you focus too narrowly.

Keep the target moving

If you narrowly define your business upfront, you may make yourself an easier target for counter marketing. If a local competitor learns about your Pay Per Call campaign, he or she might outbid you within your geography and categories and cause your carefully crafted program to suffer.

Many examples are available to prove that both strategies (targeted and high volume) work in certain environments. If you traffic in high profit or time sensitive industries, you may opt for a more targeted campaign to limit wasted calls on customers that are not ideal.

On the other hand, if you make a razor thin profit margin on bulk goods, you may want a high volume Pay For Calls campaign. In certain cases, you’ll want to combine a high volume and targeted approach to optimize pay for call spots for various aspects of your catalog.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.