Bidding on the Right Keywords for PFC

Bidding more precisely on your Pay For Calls (PFC) keywords can lower your total ad costs and help to increase the conversions you get over the phone. What are some ways to home in on the words and phrases that have the best chance of attracting customers? First of all, define your target areas.

Keyword Targeting

If you are selling hardware supplies in Akron Ohio, for instance, you’ll want to choose keywords that relate to both your industry and to the Akron metro region. This much is obvious. However, if your business straddles several cities in the metro area, or if you have both national and state customers, you’ll need to be slightly more discerning about how to choose your keywords.

You may feel a lot of pressure to pick precise keywords prior to instituting your Pay For Calls plan. However, there are many uncontrollable variables that will inform your pay for call ad calculus. Therefore, it may behoove you to create one (or more) Pay For Calls ad accounts and use enhanced reporting packages to gauge after the fact how your various keywords perform.

After all, you can’t control which keywords your competitors will bid on. Similarly, while you can guess at how consumers collectively will react to your ad, it’s much more efficient to look at results and then reevaluate your plan.

Modifying Your Pay For Calls Campaign

To build on the aforementioned example -- let’s say that you initially canvas both Ohio and Akron for business using Pay For Calls ads. At the end of your first month, you find that, much to your surprise, the majority of your business is coming from Ohio searches -- not from Akron searches. You can then re-tailor your Pay For Calls campaign accordingly. Perhaps other Akron merchants are outbidding you and thus keeping you off the radar of potential customers. Perhaps your consumers in general prefer statewide (e.g. non-parochial) merchants.

The point is, don’t assume to know which keywords will yield optimal conversions. See what your local competitors are doing. Canvas the national Pay For Calls ads that relate to your industry, and borrow ideas that work from distant competitors. Finally, remember that keywords which generate Pay per Click turnarounds may not necessarily work to garner Pay For Calls business, and vice versa.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.