Who Would Bid $100 with Pay For Calls?

$100 for a Pay For Calls (PFC) lead may seem extravagant. However, some PFC ad customers pay that and more to receive exclusive leads through PFC. Below are several reasons why a company might spend this much.

Getting to customers first

Many Pay For Calls campaigns are directed to time-sensitive customers with major expenses on the near horizon. For instance, in the highly competitive bail bond and mortgage broker markets, advertisers can afford to outlay significant cash to get hot leads. Also, advertisers who are competing for an exceptionally small group of clients will set high prices to outrank their competitors and be seen first.

Achieving a high rank

Some companies consider their brand's prestige to be a valuable asset. It is important that they appear at the absolute top of a list, even within a niche market. Paying more per call guarantees them top placement.

In addition, there are certain "generic" keywords and categories which generate great competition among advertisers. To rank highly in these categories, companies must outspend national and statewide competitors and local firms.

Making a good PFC return on investment

Some companies decide on high bids for Pay For Calls ads by calculating return on investment (ROI). Lower-bid Pay For Calls ads simply don't attract enough attention to merit a campaign. To make themselves visible and convert more leads into sales, these firms must pay more up front.

In addition, there are certain “generic” keywords and categories which generate heaps of competition among advertisers. To rank highly for these categories, particularly at the national or statewide level, companies need to outbid not just national and statewide competitors but also local firms with niche markets.

Finally, your ROI depends largely on what a sale means to you - how many you convert and the average sale amount. If you close a high percentage of calls or have a product or service that carries a high price tag, a higher price per call makes sense. It will pay off with large sales.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.