How Much Will a PFC Campaign Cost?

Pay For Calls ad campaigns costs vary greatly depending on the keywords and categories you choose, as well as your maximum price per call and monthly budget. PFC campaigns costs will be specific to your business.

You determine the price you pay for each call to your business phone. You decide how much a call is worth to your business, then choose the maximum amount you are willing to pay per call.

Your price is compared against other businesses that are targeting the same categories and location. Generally, the higher your price per call the greater your chance is to appear higher in the listings.

You also set your own monthly budget for Pay For Calls. You will never spend more than the budget you set.

Calculate your PFC return on investment

You should experiment to see which products and services bring the best ROI through PFC ads. You may have certain customers or products that respond exceptionally well to Pay For Calls advertising, where others may be better served through a different ad platform.

To make sure that your Pay For Calls dollars are spent wisely, you should review your online reports, interview customers during and after the sale to gauge their experiences, and keep abreast of what your competitors are doing.

Revise your campaigns

Pay attention to industry trends and review your monthly PFC metrics. You may need to update your ad content or products/services you offer to get the best results.

It’s also important to remember that your ROI may be affected by factors outside of your control. For example, a regional or national economic slowdown may lower your ROI. The slowdown may have nothing to do with the merits of your Pay For Calls campaign but may nevertheless influence how you analyze that campaign.

You should also take into account future trends. If you get in on the Pay For Calls technology while the ad form is still relatively young you’ll have a jump on your competitors - by the time PFC matures and becomes as popular as Pay Per Click advertising, you'll be ahead of the game.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.