Where Should Your PFC Campaign Be Seen?

Who do you want to respond to your Pay For Calls campaign? This simple question is often difficult to answer. You may want as many people as possible to call. But you probably don't want too many calls since an increase in call volume means that more of your staff time must sort the most promising leads from those that don't fit your target. Your online customer targeting should produce a manageable number of leads.

Geo-target your Pay For Calls ad

Get to know where your customers are coming from. If you get primarily local sales, you should target your Pay For Calls ad to people searching in your city or metro area. If your product or services are accessible to a wider audience, then select a state or national target.

Also, keep in mind the cost involved in servicing an area. For instance, if it takes a 30 to 45 minute drive to reach a customer beyond your service area, and you have to make dozens of trips to that customer to complete the job, you could end up wasting dozens of hours of your crew’s time attending to that job. The strategy here is simple: Don't go after customers you can't afford to service.

Keep in mind the cost calculus involved in paring down your service area. For instance, if it takes you 30 to 45 minutes to reach a customer beyond your traditional service zone, and you have to make dozens of trips to that customer to complete the job, you could end up wasting dozens of hours of your crew’s time attending to that job. The simple message here is: Don’t go after customers you can’t service.

Choose relevant categories

Superpages offers over 8,000 different categories - you should place your Pay For Calls ads in categories that are the most relevant for your business. Over time, your competitors may bump you down in one of your categories. You must increase your price per call, change your ad, or switch over to another category to regain your call volume. You should always be prepared to revise your categories or target regions.

You could set up several different Pay For Calls campaigns and combine them with other online advertising initiatives, such as Pay Per Click campaigns. Sometimes, redundant coverage helps. Other times, duplicate coverage means spending extra dollars without reaching many new potential clients.

Get expert Pay For Calls assistance

The strategies outlined here can help with your Pay For Calls campaign. However, you may want to work with a one-on-one consultant to get precision statistics and time tested guidance with your program.

Working with an experienced representative can help you avoid mistakes common to self-managed Pay For Calls campaigns. It is especially recommended for businesses with complicated needs (e.g. intercity and intrastate outlets) or already established and extended online presences.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.