Online Marketing Basics

Let’s take a look at some off the beaten path online marketing tactics. Assuming that you promote a diverse product line, you might want to buy up several different domain names and link your various micro sites together to form a master site replete with links and information about your company and its mission statement. Micro sites enable you to cater to otherwise incompatible consumer groups while at the same time maintain a holistic web presence vis-à-vis your main site.

Another online marketing trick is to use your competitors’ ideas against them. While you certainly don’t want to participate in so-called click fraud, clicking on competitor PPC ads out of spite to rack up high fees with no results for them, you can parry competitor ideas with online marketing that takes advantage of holes in rival plans.

For instance, let’s say that you’re selling office supplies for travelers. After doing your research, you discover that your biggest local competitors are not paying attention to elderly customers and are ignoring complaints posted on message boards.

You can then create an online marketing “persona” for your company that promotes your business as a tower of strength in these areas. Take care to adhere to the law and to standard ethical practices when playing off your competitors’ online marketing ideas.

Giveaways can be powerful influencers. Online consumers are notoriously fickle. They don’t develop allegiances, and they demand fresh sources of information and cool deals to stay interested. Rotate your free giveaway packages often, and make your offers truly enticing. Remember that you’re not giving away something for nothing. You’re building brand affiliation, and, more subtly, you’re planting a psychological dependence in your customers. Human beings naturally feel like they must reciprocate when offered something for free.

Finally, pull tactics that work for you in the offline realm to use for your online marketing initiative. Do you have a popular jingle that plays on local TV or radio? If so, create a blog, and put that jingle up there. Tap into whatever kitsch value your brand has, and don’t be afraid to make fun of yourself, particularly if you’re trying to get in on some Gen Y consumer action.

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Raise the profile of your business with this powerful selling tool. Online customers look for more than a name and number when they need goods or services. Use this method of free Internet advertising to show customers your vital business information.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.