New Rules for Online Marketing

Small business online marketing has evolved by leaps and bounds over the past three to four years. Whereas Pay Per Click campaigns used to be the dominant force, today, Pay For Calls campaigns seem to be getting a lot of attention from the cutting-edge small business advertising establishment. As the technologies for winnowing customer streams evolve, you can bet that small business leaders will adapt these strategies more and more.

So what are the new rules governing how leading edge small business marketing gurus work their craft? One intuition is that the “Web 2.0” offers dynamic opportunities to small business entrepreneurs who can use online directories, like Superpages.com, to measure “ad progress” as it happens and re-craft ads to take advantages of insights into customers.

Another rule is that networking sites rule the Web 2.0. The more interactive video, audio, and content features you can provide, the more dynamically your small business web site will appeal to your clientele.

If you can be ironic or funny in your video advertisements, for instance, you can really speak to the Gen Y crowd. If, on the other hand, you stick to the playbook of the pre-Web 2.0 era -- focusing on traditional marketing efforts -- you may be left out as your rivals adopt new and innovative methods.

Of course, even the most adaptive businesses can’t keep up with all the ad innovations going on right now. Thus, another good rule of thumb is to keep an eye out for what the top cutting-edge small business web sites are doing to attract customers. Then adapt some of their most appealing methods for your company. In other words, create a sort of S and P 500 of creative web marketing firms, and then devour (don’t plagiarize) the core concepts of these ideas and make them your own.

All that said, new rules and tactics notwithstanding, your small business marketing plan should still incorporate key tried and trusted concepts about human influence. Good closing techniques will still get deals done -- even if the shapes and terms of those deals are strikingly new. Conventional thinking notwithstanding, you don’t have to be a hip, tech savvy kid from Silicon Valley to play the new online small business marketing game like a pro.

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Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.