Is Your Pay For Calls Campaign Working?

There is no one-size-fits-all Pay For Calls ad solution. To evaluate the success of your campaign, you need to measure your phone sales and your success in certain categories and keywords.

Track your PFC results

The best way to test the success of your Pay For Calls campaign is to track your calls. You can download a report that contains incoming phone numbers as well as the duration of each call and caller information including Zip code. You should also evaluate how many of these calls have been converted into sales.

For instance, let's say that keyword A generates a high call volume but only about 15 percent of calls become sales. Keyword B costs slightly more per call than keyword A, but 35 percent of calls are converted to sales.

Based on this info you may want to focus your attentions on keyword B and categories relating to keyword B. Remember, it's not just the number of callers interested by your Pay For Calls campaign, it's the amount of callers that become buyers that truly tells the success of your ad.

Perform a PFC competitive analysis

It's smart to adjust your spending based on your reports as well as the performance of competitors in your market.

If you don’t get great responses within the first one or two months, take a look and see what the competition is doing. Check out competitive prices if possible to see if you are you getting outbid. Maybe you’re choosing the wrong key phrases for your industry or that your copy isn’t working - see what others are doing.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.