Internet Media Trends

There are many different types of media on the Internet today, and Internet advertisers are taking advantage of all of the Internet media available to promote products and services cheaply and effectively. With the fast speed of broadband connection, even videos are accessible throughout the Internet.

Online video is a growing form of Internet media. Previously, there was a built in deterrent to using video online–slow connection speeds. When dial-up connections were dominant, it would take incredibly long to download video from the Web, if it downloaded at all.

Today’s fast connection speeds make it easy to use all kinds of Internet media including video, Flash Web banners and other moving images. While video ads represent less than 3% of all online advertising as of 2006, it is estimated that that percentage could as much as quadruple over the next 4 years.

With the advent of video as an Internet media option, there have also been other uses of Internet video besides advertising. Vlogging, blogging by video, has also gained a lot of traction in recent times. Online video sharing on such websites as YouTube has greatly contributed to the growth of Internet video as a staple of the World Wide Web. YouTube has created a platform on which millions of videos can be seen all over the world.

Current trends in Internet media favor the newer technologies such as blogging, vlogging and online video. Social networking using sites such as Myspace as a form of Internet advertising has also trended up. Perhaps the biggest Internet media trend is user generated content no matter what form it’s in. User generated content has taken the Internet into a whole new world of global connection.

If current trends continue, it’s likely that the $19,5 billion dollars spent on online advertising in 2006 will continue to rise quickly. Likewise, the percentage of the online advertising that is spent on video ads, blogging and other newer forms of Internet media will also grow significantly. Banner ads, though prevalent today, may become less so as more interactive and engaging forms of Internet media take over.