Internet Customers and Impulse Purchases

What are some strategies for planting impulse purchase buys for your small business customers? The structure of your shopping cart can make a huge difference in terms of creating impulse buys. You can utilize smart software to examine your customers’ orders and suggest certain products or services that might compliment or support your customers’ choices.

These impulse buys can be anything from books relating to your industry to bumper stickers espousing humorous slogans about your small business to complimentary widgets. The best part of using an automated recommendation system is that you don’t have to do the massive work of suggesting new impulse buys to each small business customer.

Of course, while your shopping cart impulse buys can generate great revenue streams, you need not limit your efforts to the close of the sale. You can also promote knickknacks, candies, and humorous mugs and T-shirts relating to your small business on your homepage and on affiliate marketing pages. Offer coupons on your site to encourage repeat shopping and impulse buying.

For instance, you can offer a coupon for a free extra item or discounts on featured services if a customer buys more than $20 worth of merchandise at your site. An automated bot can scan the customer's order and suggest knickknacks and trifles which will bump the order up over that $20 mark.

Giveaways also encourage impulse shopping. Once you give a customer “something for nothing,” you create a sense of obligation in him or her to shop with you or otherwise reciprocate. Present every customer who shops on your site with a free gift, and you'll encourage impulse shopping as a way for visitors to psychologically “even the score.”

Another tried and true small business tactic is to generate an atmosphere of “hipness” surrounding small business giveaways. Tapping into the kitsch factor of so-called swag ("stuff we all get") gives your web site cache and encourages shoppers and market analysts (who influence big company market buys) to view your small business site as youth friendly.

Many online humor sites and T-shirt companies have developed thriving small business enterprises simply by appealing to the knowingness of sarcasm-loving online youth.

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