How to Get Customers to Call

Let’s discuss some battle ready tactics for making your Pay For Calls campaign work. Begin by constructing a compelling ad. Given that you don’t likely have much space to expound upon the benefits and attributes of your company, you need to master the art of brevity. A professional copywriter should be able to come up with just the right wording to describe the “sizzle not the steak” of your business. But regardless of the intrinsic quality of your copy, you will likely need to battle test your ads in the crucible of real world Pay For Calls bidding.

In other words, it’s really impossible to define what a successful Pay For Calls ad should look like outside of a real world context. For instance, an extremely effusive and excited ad may work well given one set of bidding rivals and may backfire given another set. Moreover, since the nature of your rivals (and the content of your rivals’ ads) will evolve over time, you’ll likely need to tweak your copy at regular intervals to keep it fresh and relevant to viewers.

Another important aspect of a successful Pay For Calls campaign is geo-targeting and keyword targeting. If you run a local business (e. g. a pizza restaurant, an orthodontist practice, an endocrinology lab), you must appeal to local customers, since even “leads ready to convert” won’t do business with you if you are outside a given geo-radius. Use the geo-targeting features associated with Pay For Calls initiatives to drive local traffic to your phone banks.

Similarly, your keywords will impact your phone traffic. If you aim too broadly, you will siphon web traffic that’s undifferentiated or irrelevant for your business. For instance, let’s say you run a computer repair shop that focuses exclusively on Macs. If you optimize for “computer repair” keywords without specifying that you only service Macs, you’ll likely get a flood of phone traffic from people needing work done on their PCs. Conversely, if you aim too “niche,” you could miss out on key clusters of potential customers.

The trick here is to experiment with various combinations of keywords and geo-targeting to get the right balance of customers. Moreover, remember that just because you’ve optimized for a particular set doesn’t mean that your mission to tweak your Pay For Calls campaign is over. You may need to service your keywords and targeted geos regularly to keep them fresh.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.