How Does Pay For Calls Work?

It's simple to grow your business with Pay For Calls advertising with the following steps.

Create your Pay For Calls ad

You develop a brief ad that provides basic information about your products and services. This ad contains both a title (50 characters max) and body copy (70 characters max) that promote your company, link to a business profile with more information and highlight what makes your business special.

Your ad will include a unique tracking number - you can choose a local number or a toll-free number to attract the widest possible audience.

Target your local PFC ad

Based on your location, you can choose to target your city or town, metro area or state. Or, if you do business with customers all over the country you can target nationwide. Your ad can show up when users search in the area you have targeted.

You enter your company’s information into a profile server. This info should include any brand names you carry, services you provide, credit cards or other payment types that you accept, and hours that you operate. Additional information helps your Pay For Calls work better to drive additional calls.

Set your own PFC budget

You determine the price you pay for each call to your business phone. You decide how much a call is worth to your business, and then choose the maximum amount you are willing to pay per call. Most categories start at $2 per phone call, but some more popular categories may have higher minimums.

You compete against other businesses that are targeting the same categories and location. Generally, the higher your price per call the greater your chance is to appear higher in the listings.

You limit your overall spend for Pay For Calls leads by setting a monthly budget - you'll never have to pay more. Once you monthly budget is depleted, your ad will be removed until the beginning of the next month when you budget is reset.

The good news is that you can maximize the dollars you spend on advertising by tracking your results, and you don’t have to pay for redundant leads. If someone calls your tracking number and hangs up, or if the same person calls you multiple times during a single day, you won’t have to pay.

Try Superpages.com Pay For Calls today

If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.

Questions? Call our customer service team toll-free at (866) 311-4158.