Compelling Pay Per Click Ads Deserve Higher Bids

Why should you invest in a high bid Pay Per Click advertisement with stellar copy and compelling calls to action?

Aim High with Pay Per Click

By bidding high enough to make it to the top three spots in your target categories and geo locations, you expose your best ads and thus your brand to more potential clients. The closer you are to the top of the rankings, the more clicks you will get. A higher click-through rate translates to a larger volume of pre-selected leads at your Web site and more opportunity to convert leads to sales.

Optimizing Pay Per Click ads

When you under-bid your competitors, or don’t get enough exposure through broad keywords and categories, you won’t be able to test your content and Pay Per Click tactics scientifically. You need a large number of customers to view your ad to be able to determine if it is working or not. When your ad gets buried because of under-bidding, you will not have strong statistics to work from.

Using Auto-Bid Features

If you are in a highly competitive market, in which one week of low visibility can translate into thousands of dollars of potential sales lost, the amount of profit you lose can sink your entire ad budget.

That’s why many large companies hedge their bets by choosing high maximum bids. Fortunately, with auto bid features, you don’t have to worry about paying your maximum bid with every click through. You simply pay one cent over the next highest maximum bid.

Create Effective Ad Copy

You should also invest part of your marketing budget in your copywriting. A well articulated ad, complete with noun and verb based calls to action, unique statistics and fun facts about your business can increase your click-through rate significantly. Also, a concise ad can make sure the most qualified customers click through.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.