Who Would Bid $50 on Pay Per Click (PPC)?

There are some markets and situations where it makes sense to set a really high bid for Pay Per Click.

Getting to customers first

Many Pay For Calls campaigns are directed to time-sensitive customers with major expenses on the near horizon. For instance, in the highly competitive bail bond and mortgage broker markets, advertisers can afford to outlay significant cash to get hot leads. Also, advertisers who are competing for an exceptionally small group of clients will set high prices to outrank their competitors and be seen first.

Achieving a high rank

Some companies consider their brand's prestige to be a valuable asset. It is important that they appear at the absolute top of a list, even within a niche market. Paying more per click guarantees them top placement.

In addition, there are certain "generic" keywords and categories which generate great competition among advertisers. To rank highly in these categories, companies must outspend national and statewide competitors and local firms.

Making a good Pay Per Click return on investment

Some companies decide on high bids for Pay Per Click ads by calculating return on investment (ROI). Lower-bid Pay Per Click ads simply don't attract enough attention to merit a campaign. To make themselves visible and convert more leads into sales, these firms must pay more up front.

In addition, there are certain “generic” keywords and categories which generate a lot of competition among advertisers. To rank highly for these categories, particularly at the national or statewide level, companies need to outbid not just national and statewide competitors but also local firms with niche markets.

Finally, your ROI depends largely on what a sale means to you - how many you convert and the average sale amount. If you convert a lot of visitors into sales or have a product or service that carries a high price tag, a higher price per click makes sense. It will pay off with large sales.

Superpages Pay Per Click

Get new customers at the click of a mouse! If you use your Web site to generate sales, then Superpages.com Pay Per Click advertising is the solution for you. Pay Per Click spotlights your business to potential customers, and turns browsers into buyers. And the best part is you only pay for the customers who actually visit your business Web site.

Questions? Call our customer service team toll-free at (866) 311-4158.