Whether you’re starting up a service business from scratch or looking to expand a well-established merchant, a Pay For Calls campaign can increase sales.
Part of the problem with traditional advertising is that it’s very difficult to assess who is reading your ads and how they are responding. Sure, you may get great visibility with certain types of offline advertising, but even the most astute businesses can have difficulty linking campaigns with brand recognition, conversions, and your bottom line.
When you work with a PFC campaign, you get immediate feedback on who is responding to your ad and can track which leads are converting to sales or clients. You can revise your Pay For Callss targeting to hit your target demographic, reduce ad costs, and even reconnect with customers who fail to purchase on the first call.
By looking at graphs and charts that show the high points and weaknesses of your Pay For Callss campaign, you can make changes to be more on target. Even though your competitors can benefit from this feedback loop as well, you can stop spending time and money butting heads over customers and ignore demos that don’t really matter to your company.
When customers contact you using your business phone instead of clicking to your Web site, you can create a much quicker rapport. Stop wasting valuable business time answering emails from Web surfers who are price shopping and dilly-dallying. Connect with real customers who want to do business as soon as possible.
PFC campaigns also allow you to connect with people who aren’t Web savvy. If you are in a rural community that doesn’t offer low-cost broadband services and most of your potential customers use dial-up modems, your Pay For Calls campaign will probably be superior to a standard Pay Per Click campaign taken alone.
Customers don’t want to exchange a flurry of emails to get a plumber, barber, or exterminator - they want a telephone number. Prompter service, better conversion rates, and easy-to-evaluate metrics all mean good news for your growing business. You can also use Pay For Calls methods to supplement broader online and offline initiatives to reach potential clients who might otherwise be missed.
If your business uses the phone to generate sales, then Pay For Calls is right for you. Get your share of the online audience and drive them to your business phone with pay per call advertising.
Questions? Call our customer service team toll-free at (866) 311-4158.