Free Business Listings

Free business listings can entice selected customers to visit your web site or at the very least scan your business profile. Singing up for free Internet advertising through Superpages, for instance, can be an excellent way to begin a low cost, high profile Internet advertising campaign.

Of course, while free business listings can generate great traffic for your up-and-coming site, you may want to take supplemental action to maximize your ad dollar.

Enhance Your Profile

In addition to posting your company’s, name, phone number and fax, street address, and location, you might also want to highlight creative text within your profile. Try stepping up your ad by colorizing it, so that it jumps out upon first impression. Alternatively, invest in unique fonts or text sizes to discriminate your profile from the profiles of peers.

Even basic highlighting can create the “jump out” effect. These little extras work not only because they cut through the noise of information but also because they signal to the potential buyer that you are confident enough in your business’s reputation to spend more on advertising.

Pay For Calls Traffic

If you don’t have time to set up a web site to take advantage of your free business listing, you can still siphon traffic to your company using what are known as Pay For Calls ads. When a customer scans your profile, he or she can view a toll free number that links up with an inbound line for your business. All calls to this toll free number will be tracked and statistically analyzed at the end of the month.

Thus, you can look at a breakdown of your Internet clients and figure out how to improve conversions, reduce ad waste, and go after customers who should be calling but who aren’t. Your listing thus provides a miniature laboratory to test theories about your customers and to highlight patterns of customer behavior. This free research (using free business listings) can be applied not just to your Internet advertising but also to your offline campaigns.

Finally, the fact that you have to squeeze so much information into such a small space can actually be very healthy for your business, in creating free business listings. Many small businesses (particularly companies which serve other businesses) have sprawling mission statements and diverse product line-ups. When you are forced to describe your business in just a few characters, you gain more insight into your company’s core competencies.

Superpages Free Business Profile

Raise the profile of your business with this powerful selling tool. Online customers look for more than a name and number when they need goods or services. Use this method of free Internet advertising to show customers your vital business information.

Do you have questions? Call 866-311-4158 now to ask a superpages.com consultant about Online Advertising.